OUR STORY


La Doyenne is a New York-based brand founded by Laura Day Webb and Rachel Hearn dedicated to creating functional, wearable art in
the demi-couture tradition. Each collection is comprised of curated, cross-seasonal silhouettes designed to keep pace with their wearer across the course of her lifetime.
The co-founders met at the Metropolitan Club during an event that Laura was hosting, when Rachel, a textiles expert, came to Laura’s rescue mending a tear in her vintage gown. With a shared passion for timeless design, a natural partnership was formed and the women collaborated on a series of bespoke dresses for Laura’s wedding, which were revealed the following year in an elegant ceremony nestled within the Italian countryside. Through a compellingly positive reception from guests and fashion editors, as well as a resolute shared vision, Laura and Rachel decided to launch a line to together.

With exquisite attention to detail, collections are comprised of several custom designed silhouettes and thoughtfully made to order in the heart of New York City. Most recently, La Doyenne's designs have been seen on the likes of Babba C. Rivera, Martina Bonnier, Tommy Tomova, Scarlett Hao and Therese Hellström.