About La Doyenne

La Doyenne is a New York-based brand founded by Laura Day Webb and Rachel Hearn where demi-couture tradition and the ideals of the modern woman culminate in curated cross-seasonal collections. With iconic female creatives serving as muse to the founders, La Doyenne aims to maximize wearability, by creating highly functional styles that keep pace with women's lives. Designed with an eye towards the contemporary woman, the La Doyenne Transitional Collection features pieces that move effortlessly from board room to black tie, combining structural silhouettes and opulent fabrics.

The co-founders met at the Metropolitan Club during an event that Laura was hosting, when Rachel, a textiles expert, came to Laura’s rescue mending a tear in her vintage gown. With a shared passion for timeless design, a natural partnership was formed and the women collaborated on a series of bespoke dresses for Laura’s wedding, which were revealed the following year in an elegant ceremony nestled within the Italian countryside. Through a compellingly positive reception from guests and fashion editors, as well as a resolute shared vision, Laura and Rachel decided to launch a line to together.

In April 2018, La Doyenne’s inaugural collection was presented by the Brooklyn Ballet during a special showcase performance.  With exquisite attention to detail, collections are comprised of several custom designed silhouettes and thoughtfully made to order in the heart of New York City. The brand showed their Transitional Collection, featuring Model and Reserved Magazine Fashion Editor Francesca Vuillemin, during New York Fashion week in September 2018, which received critical acclaim. Most recently, La Doyenne's designs have been seen on the likes of Babba C. Rivera and Therese Hellström.

Press coverage
THE 5 THINGS WE NEED FOR PARIS FASHION WEEK
Elle Bulgaria - October 08, 2018
THE BEST OF FASHION WEEKS
Daily Forni - October 03, 2018
"Thank you, La Doyenne for giving me the right coat with which I feel empowered and strong to conquer the world!"
GIVE A WOMAN THE RIGHT COAT, AND SHE CAN CONQUER THE WORLD
Tommy Tomova Blog - October 06, 2018
"Creating a playful diversity, the brand’s latest collection, The Transitional Collection with its loose constructions and architectonic beauty brings the postmodern woman out in a new chic and multi-faceted context, where silhouettes can easily transition seamlessly from a ball gown to a pair of jeans. With such a myriad of ways to wear the garments in the collection, the woman becomes the CEO of her own style. "
LA DOYENNE: TRANSITIONAL LUXURY FOR A POSTMODERN WOMAN
Odalisque Magazine
"How would you define the La Doyenne woman? Laura Day Webb: She is multifaceted. I have been thinking of her more and more as the modern Renaissance woman: someone who has a variety of interests and talents. She is working and might be juggling a family. She has outside passions. There is more to her than meets the eye. She is complex."
Five Questions with La Doyenne Co-Founders Laura Day Webb and Rachel Hearn
Choupette's Diary - September 04, 2018
"We wanted the brand’s name to be indicative of the woman who wears our clothes. She is driven, ambitious, bold. A woman who inspires and lifts other women up. In French, La Doyenne means a true leader in her field and we thought it was a beautiful way to describe the woman we believe embodies our brand. "
Q&A with La Doyenne . Reserved Magazine sits down with the founders of La Doyenne, Laura Day Webb and Rachel Hearn to discuss their transitional collection with a focus on flattering made to order silhouettes using luxury fabrics.
Reserved Magazine - August 01, 2018
Stories-Sara Kerens
Reserved Magazine - July 28, 2018
"As the co-founder of a demi-couture line called La Doyenne, Laura took the wedding dress designing into her own hands and worked with her line’s co-founder, Rachel Hearn, to create three stunning looks for her big day."
A ROMANTIC ITALIAN WEDDING SET IN FAIR VERONA
Over the Moon - November 30, 2017
Team
Laura Day Webb & Rachel Hearn
Co-Founders
info@houseofdoyenne.com, 203.513.9891
Partners
Launch Event Sponsor
The Brooklyn Ballet dancers joined La Doyenne for the launch party and collection preview on April 3, 2018. The dancers served as models for the event and performed throughout the evening for the attendees in La Doyenne's coats.
Charity
La Doyenne is pleased to be a supporter of the The Royal Caledonian Charities Trust, which supports Scottish causes in the following areas: the elderly, children, those with disabilities, the military, the injured and the homeless.
Charity
La Doyenne is proud to support Children in Crisis as it works around the globe to care for children who need it most and empower them to learn and have their voices heard.
Videos
LookBooks
La Doyenne Lookbook + Press Kitt
Press kit powered by PressKitHero